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How to Use Data-Driven Insights to Improve Your Social Media Strategy in 2025
Social media is no longer just about posting content and hoping for engagement. In 2025, brands must harness data-driven insights to make strategic decisions, optimise engagement, and improve ROI. With algorithms evolving and audience behaviours shifting, understanding what works (and what doesn’t) has never been more critical.
January 30, 2025
The Future of Local SEO: Strategies for Success in 2025
Local SEO continues to be a game-changer for businesses aiming to connect with nearby customers. As search engines evolve, mastering local SEO strategies is essential for businesses to stay visible and competitive. By 2025, the landscape will shift further with greater focus on hyper-personalisation, AI-driven insights, and mobile-first indexing.
January 15, 2025
The Future of Programmatic Advertising in 2025: Opportunities and Challenges
The advertising industry is transforming at lightning speed, and programmatic advertising is at the forefront of this evolution. By 2025, programmatic advertising will account for a significant share of digital ad spending globally, offering businesses unprecedented precision, scalability, and efficiency. For brands looking to stay competitive, understanding the opportunities and challenges of programmatic advertising is crucial. As a trusted digital marketing agency in Kochi, Impreza Consulting explores what the future holds for programmatic advertising and how businesses can navigate this dynamic landscape effectively.
January 3, 2025
