How to Find Trending Keywords for SEO

Use Google Trends to Track Popular Searches

Google Trends is a free and powerful tool that offers insights into the popularity of search terms over time. With it, you can compare keywords, identify seasonal trends, and even see location-specific search interests. A great way to leverage this tool is to regularly monitor trending topics within your industry. Google Trends also highlights “rising” keywords—terms that are quickly gaining traction. This way, you can jump on trends early and tailor your content accordingly.

Monitor Social Media Trends

Social platforms like Twitter, Instagram, and LinkedIn often reflect what people care about at the moment. Keeping an eye on hashtags and trending topics across these platforms provides real-time insights into conversations that might influence search behaviour. If people are buzzing about a new topic on social media, there’s a good chance they are searching for it too.

Use Keyword Research Tools

Platforms like Semrush, Ahrefs, and Ubersuggest allow you to dig deep into keyword data. These tools offer features such as keyword difficulty, search volume, and competition analysis. A handy trick is to find not just high-volume keywords but also long-tail keywords—specific phrases that are easier to rank for and align closely with user intent.

Look at Competitor Keywords

Competitor analysis is a goldmine for finding effective keywords. By analysing which keywords your competitors are ranking for, you can identify content gaps and untapped opportunities. Many SEO tools allow you to enter a competitor’s URL and see the keywords they’re using. The goal is not just to mimic them but to refine those keywords to suit your unique value proposition.

Explore Questions and Forums

People search the internet to find answers to their questions, making Q & A platforms like Quora and Reddit valuable resources. By looking at popular discussions in your niche, you can discover keywords framed as questions. Similarly, tools like AnswerThePublic reveal frequently asked questions related to your topic, giving you content ideas that resonate with what people are actively searching for.

Leverage Google’s Autocomplete and ‘People Also Ask’

Google’s search engine provides direct insights into trending searches. As you start typing a query, Google’s autocomplete feature suggests popular search terms. Additionally, the ‘People Also Ask’ section on Google reveals related questions being searched by users. These are prime opportunities to identify trending keywords that directly align with user interests and create content around them.

Keep an Eye on Industry News and Blogs

Industry-specific news portals and blogs often cover emerging trends before they become widely known. Subscribing to newsletters or following blogs within your field can give you an edge in identifying new topics that are gaining momentum. Writing about these trends early can position your content as a go-to source for information.

Analyse Your Own Website Data

Your website analytics holds a treasure trove of insights. By examining search terms that are already driving traffic, you can refine your keyword strategy. Tools like Google Analytics and Google Search Console help you understand how visitors are finding your site and which keywords have potential for further optimisation.

Conclusion

Finding trending keywords is a blend of art and science. It’s about understanding user intent, staying updated with the latest trends, and using tools effectively. By consistently tracking keywords and aligning them with your content strategy, you can boost your website’s visibility and drive meaningful traffic. Remember, SEO is not just about attracting visitors—it’s about bringing the right audience to your site. Stay curious, keep experimenting, and soon, you’ll master the art of keyword discovery.

At Impreza Consulting, we understand the nuances of SEO and digital strategy. If you’re looking for expert guidance to elevate your digital presence, our team is here to help! Let’s unlock new growth opportunities together with smart SEO solutions.